Sonar vs Gallabox
Both send WhatsApp messages through Meta's official API. Here is what each costs a South African business, from Gallabox's published prices and Meta's 1 October 2026 rate card.
Prices checked 17 October 2026. Dollar prices converted at today's rate of R16.43 to the dollar*.
At a glance
| Sonar | Gallabox | |
|---|---|---|
| Cheapest plan that sends broadcasts | Starter, R349 a month | Basic (billed quarterly), $150 a month (≈ R2,465*) |
| Billed in | Rand | US dollars |
| Added to Meta's rate per marketing message | Nothing within your plan's messages | ≈ R0.09* |
| Added per update or login-code message | Nothing within your plan's messages | ≈ R0.02* |
| Added per reply after the free 1,000 | Nothing within your plan's messages | ≈ R0.02* |
| Team members included | Unlimited | 3 users on Basic (a hard cap) |
| Discount for paying yearly | None | About 25% off when billed yearly |
| Free option | Free trial: 50 contacts and 250 messages, with replies you type free | Free trial, no card needed |
| Billing | Monthly, no lock-in | Quarterly or yearly only |
| Broadcast limit | Your plan's messages: 10,000 a month on Starter | 10,000 broadcast contacts a month on Basic |
| Extra WhatsApp number | R499 a month | $20 a month, Essential plan and up |
Meta's own per-message charge is the same on both, and is not included above. In South Africa it is about R0.62 per marketing message and R0.16 per update or login-code message. See WhatsApp pricing in South Africa.
What a month costs
Each total is the cheapest plan that covers the month on each platform, plus Meta's charges, for messages to South African numbers. Gallabox bills quarterly or yearly, so its totals are the monthly price on quarterly billing.
| Example month | Meta's charges | Sonar total | Gallabox total |
|---|---|---|---|
| Small club or shop1,000 marketing and 200 update messages to 500 people | R654 | R1,003Starter | ≈ R3,217*Basic (billed quarterly) |
| Growing retailer4,000 marketing and 1,000 update messages to 2,000 people | R2,647 | R2,996Starter | ≈ R5,510*Basic (billed quarterly) |
| Busy online store10,000 marketing and 3,000 update messages to 5,000 people | R6,697 | R8,196Plus | ≈ R10,168*Basic (billed quarterly) |
| High volume20,000 marketing and 5,000 update messages to 10,000 people | R13,237 | R14,736Plus | ≈ R20,666*Essential (billed quarterly) |
Sonar costs less in all 4 examples.
Sonar's Starter plan covers up to 10,000 messages a month; above that you need Plus at R1,499 a month.
Where Gallabox is the better choice
- AI agents across WhatsApp, Instagram and web chat on the Essential plan and up.
- AI voice agents for WhatsApp and phone calls on the Advanced plan.
- Two-way CRM integrations, including HubSpot, Zoho and Salesforce.
Where Sonar is the better choice
- Sonar's plan is billed in rand, so that part of your bill doesn't move with the dollar.
- Unlimited team members on every plan.
- POPIA consent tools on every plan: opt-in and opt-out keywords are handled for you, each contact has a consent record, and messages to anyone without consent are blocked.
- Scheduled broadcasts, templates and the team inbox from R349 a month.
Switching from Gallabox? We'll move your contacts and templates to Sonar for you, free. How switching works
More comparisons
More guides
- WhatsApp pricing in South Africa
- POPIA and WhatsApp marketing
- Event invites with one-tap RSVPs
- AI Agent and Copilot: a WhatsApp chatbot in your voice
- Use Sonar with the WhatsApp Business app
- Import your contacts
- Order and booking updates from your other systems
- Connect a client's WhatsApp number
- WhatsApp API providers in South Africa, compared
- Switching to Sonar
- WhatsApp RSVPs for events
- Competitions and prize draws
Sources
* Gallabox's prices are in US dollars, so rand figures are estimates at today's exchange rate. Paying for a year up front lowers Gallabox's plan prices (about 25% off when billed yearly); both sides here use monthly billing. Prices change, so check Gallabox's own pricing page before you decide. Spotted something out of date? Email support@whats-hub.co.za and we'll fix it.