Terms of Service
Sonar · Last updated 18 October 2026
These terms govern use of Sonar, operated by Sonar. By using the service you agree to
them.
Acceptable use
- Only message recipients who have opted in to hear from your business.
- Comply with the WhatsApp
Business Messaging Policy and all applicable laws, including POPIA.
- Do not send spam, unlawful, deceptive, or harmful content, and do not scrape or harvest
third-party data.
- Honour opt-out requests; do not attempt to circumvent them.
Your account
You are responsible for keeping your credentials secure and for all activity under your account,
and for having a lawful basis to contact the people you import.
Plans and billing
How paying for Sonar works, in plain terms.
- Monthly plans. You pay for your plan a month at a time. Your billing month starts
on the day you first choose a paid plan and renews on that date each month (or the month's last day,
if it's shorter). Plan prices are shown in your account and on our
pricing page, in South African rand.
- Extra numbers. Extra WhatsApp numbers, and AI agent numbers, cost R499 a month each, added to your monthly payment.
- Messages included. Each plan includes a number of messages a month, counted over
your billing month. Only messages that cost count towards it: every template message (marketing,
updates and login codes), and replies once they go past WhatsApp's free 1,000 a month on a number.
Messages your customers send you are never charged.
- Past your included messages. Each further message is charged from your prepaid
account balance at the extra-message rates shown in your account and on our pricing page. If your
balance can't cover the next message, broadcasts and automated follow-ups pause until you top up or
upgrade; replies to your customers keep working. Card top-ups are R100 or more.
- Paying each month. If you pay by card, we email you a link to pay each month's
renewal on Netcash's secure card page, and you can also pay it from Plan & billing. Your plan keeps
working for 7 days while a renewal is due, and we send reminders. If it is still unpaid after 7 days,
your account moves to the Free plan, keeping your numbers, contacts and messages, and you can choose a
plan again at any time. If you are billed by invoice, each month's fee is added to your account balance
for your next invoice.
- Upgrading. When you move to a more expensive plan part-way through your billing
month, it starts straight away and you pay only the difference between the two plans for the days left
in that month. For example, moving from a R349 plan to a R1,499 plan halfway through the month costs
about R575. Your billing date doesn't change, and from your next renewal you pay the new plan's full
price. Card payments have a R100 minimum, so a difference under R100 is added to your next monthly
payment instead. If you are billed by invoice, the difference is added to your balance.
- Moving to a cheaper plan. You keep your current plan, and everything it includes,
until the end of the billing month you've paid for. The cheaper plan starts on your renewal date, and
that renewal is charged at its price. You can cancel the change before then by choosing your current
plan again. There is no refund or credit for the rest of the month on the more expensive plan.
- If a renewal is unpaid. Choosing a plan while a renewal is due starts a fresh
billing month on that plan from the day you pay, in place of the renewal.
- Offer codes. An offer code takes the percentage it states off your first
monthly plan payments, for the number of months it states, starting with the payment you make when you
choose your first paid plan. Codes are for a business's first paid plan and card payments, one code per
account, and can't be exchanged for credit or cash. An offer ends on its closing date or when its places
are taken, whichever comes first, and we can end an offer early. A free month from a referral doesn't use
up a discounted month.
- Referrals. When a business signs up with your referral link and pays
for its first plan, you and that business each get one free month: your next plan renewal has nothing
to pay. Each referred business earns one free month, once. There's no reward when both accounts use the
same card or belong to the same business. Free months have no cash value, can't be transferred, and end
if the account closes. We can change or end the programme at any time, and free months already earned
stay.
- AI Agent and Copilot. On plans that include them, replies on Standard reply
quality are included. If you choose Advanced reply quality, and for chats you mark as VIP (always on
Extreme), each reply is charged from your account balance at the rates shown in your account and on our
pricing page, whether you send it or not. You can change reply quality at any time on the AI Agent page.
- When the AI Agent is on. It sends replies in your name without anyone checking them
first, following the bot instructions you give it. You are responsible for those instructions and for
the replies it sends, the same as messages you send yourself. You can switch it off, or exclude anyone
from it, at any time.
- Other usage. Any other usage shown in your account is charged from your account
balance at the rates shown there.
- WhatsApp's own charges. Meta charges for WhatsApp messages separately and bills
your WhatsApp account directly. Those charges are between you and Meta, and aren't part of your Sonar
plan or balance.
- Refunds. Amounts already paid for a month, and balance already used, are
non-refundable, except where required by law. Questions about a charge? Email
privacy@whats-hub.co.za.
Suspension
We may suspend or terminate an account that violates these terms or the WhatsApp Business Policy,
or that puts the platform or its WhatsApp numbers at risk.
Availability and liability
The service is provided "as is". Message delivery depends on the WhatsApp Business Platform and is
not guaranteed. To the extent permitted by law, we are not liable for indirect or consequential loss.
Governing law
These terms are governed by the laws of the Republic of South Africa.
Contact
privacy@whats-hub.co.za.