Self-service WhatsApp platform

Turn WhatsApp into your marketing channel, and run it yourself.

Sonar is the easy way to run your own WhatsApp marketing. Send campaigns, manage your customers and reply faster with AI, all by yourself. No agency, no waiting.

POPIA-first. Consent, opt-outs and audit trails built in.
sonar.whats-hub.co.za/contacts
The Sonar contacts screen, showing each customer with a clear messaging status and tags
Know who you can message
Built on the official Meta WhatsApp Business Platform POPIA-first, made in South Africa A Whats-Hub product
See it in action

Everything you need, in one place

Real screens from Sonar. This is what running your own WhatsApp marketing looks like.

New broadcast
The Sonar broadcast screen: pick a number, a message, who gets it and the personalised details, then send or schedule
Campaigns

Send your own campaigns, on your schedule

Choose a message, pick who gets it, and send now or schedule for later. Sonar sends them out one at a time, tracks every message and skips anyone who has opted out.

  • Add each customer's name and details automatically
  • See who received, read and replied
  • Marketing goes out the smart way for better delivery
AI replies
An AI-drafted WhatsApp reply to a customer, ready for a person to check and send
AI replies

Reply in your own voice, in seconds

Sonar reads each message that comes in and writes a suggested reply that sounds like you. Check it, change anything you want, and send. Nothing ever goes out on its own.

  • Drafts written in your own tone
  • You check and send every reply
  • Turn on auto-reply for one chat while you try it
Groups
The Sonar groups screen showing customer groups that update themselves from simple rules
Customer groups

Groups that keep themselves up to date

Set up a group once, based on things like tags, activity or how recently you messaged someone, and it updates itself every time you send. No spreadsheets, no out-of-date lists.

  • Rule-based groups or hand-picked lists
  • Import from a file or sync straight from Shopify
  • Always see who you're allowed to message
Everything in one place

One place to message, chat and grow

All the tools to run WhatsApp as a proper marketing channel, without juggling five different apps.

Broadcasts

Send a campaign to any group of customers, now or scheduled, and track every message as it is delivered and read. Marketing goes out the smart way for better delivery.

Contacts & groups

Import from a file or Shopify, add tags, and build customer groups that keep themselves up to date as people change.

Message templates

Design the messages WhatsApp needs to approve, with a live preview, images and buttons, and reuse your saved images in a click.

Team inbox

Chat with customers in a shared inbox that works right next to the WhatsApp Business app, so nothing gets missed.

AI-assisted replies

Get replies drafted for you in your own voice. Review and send, or switch on auto-reply for one chat while you test it.

POPIA consent, built in

Automatic opt-in and opt-out handling, a full consent record for every contact, and we stop you messaging anyone you are not allowed to yet.

Shopify import

Connect your store in a click and import customers straight from your orders, tagged and ready to message.

Reports & media library

See how your messages are performing at a glance, plus a place to store your campaign images, videos and PDFs.

Custom CRM integration

On paid plans we connect Sonar to your own CRM or systems, so contacts, opt-outs and messages stay in sync both ways. Ask us about yours.

Live in an afternoon

From zero to your first broadcast

Four self-guided steps. No onboarding calls required.

Connect your number

Connect your WhatsApp Business number in a few guided steps, or bring one you already use.

Bring your customers

Import a file or sync Shopify, then organise everyone with tags and groups.

Write and choose

Write your message, pick who gets it, and let the consent rules keep every send POPIA-safe.

Send and track

Send now or schedule for later, then watch the deliveries, replies and results roll in.

Pricing

Simple, pay-as-you-send pricing

A monthly plan for the software, plus WhatsApp's own per-message rate. No setup fees, no lock-in.

Every plan includes everything: campaigns, contacts and groups, message templates, the team inbox and POPIA tools. On top of your plan you pay WhatsApp's per-message rate, which varies by country. Messages from your customers are always free.

Starter

For small senders finding their feet
£49per month + per-message rates
Up to 10,000 messages / month
  • 1 WhatsApp number
  • Campaigns, groups & templates
  • POPIA consent tools & team inbox
  • Not included: AI-assisted replies
  • Not included: Custom CRM integration
Get started

Growth

For teams running WhatsApp as a channel
£200per month + per-message rates
Up to 100,000 messages / month
  • Up to 3 WhatsApp numbers
  • Everything in Starter
  • AI-assisted replies included
  • Custom CRM integration
  • Priority support
Get started

Scale

For high-volume senders
£650per month + per-message rates
Up to 1,000,000 messages / month
  • Up to 10 WhatsApp numbers
  • Everything in Growth
  • Deeper CRM & systems integration
  • Better rates at high volume
Get started

Enterprise

For the largest and most custom setups
£1,150per month + per-message rates
1,000,000+ messages / month
  • Unlimited numbers & storage
  • Custom integrations & workflows
  • Dedicated account support
  • Pay-for-results options available
Talk to sales

Plus WhatsApp's own per-message rate, billed by message and set by WhatsApp for each country. Messages from your customers, and your team's service replies, are free. Extra WhatsApp numbers are £200 per month each.

Work out your exact price
Self-service by design

No agency. No hand-offs. You run it.

Managed services put someone between you and your customers. Sonar puts the whole channel in your hands, so you can launch a campaign the moment you have something to say.

  • Own your numbers, contacts and messages
  • Send on your schedule, not someone else's
  • Pay per message plus a simple monthly fee
  • Prefer a hand? Managed setup is a click away

Ready to run WhatsApp yourself?

Start your free trial in minutes. Connect your own WhatsApp number and send your first campaign yourself.